AI and machine learning might be slightly overhyped when it comes to digital marketing and paid media.
The Transformation of Search Summit: Strategies and tactics to harness the next generation of search marketing
Combining the expertise of Search Engine Watch, ClickZ and Catalyst (part of GroupM), this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer's path to purchase.
Sana Ansari discusses some of the ways you can find additional, relevant audiences to push paid social performance and scale.
Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads ... read more
The end of DoubleClick and Adwords? Google simplifies its branding with Google Ads, Marketing Platform and Ad Manager
Google is rebranding Adwords and DoubleClick. How will these changes affect us? Here’s everything you need to know.
Not only beginners make mistakes, here is an overview of the most common fails that PPC professionals make and how to avoid them from now on.
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all the latest updates.
Driving transparency across all channels in paid search will lead to better insights and results.